Edited by: Normandy Madden and Laurel Wentz
Sponsors Like Nike And Coke Stick By Liu Xiang -- For Now
Will Fans Continue To Support Him After Olympic Exit? FULL ARTICLE
Olympic Games Give Yili a Sporting Lead
Chinese Dairy's Sales Climbed Over 20% in the Past Year FULL ARTICLE
Johnson & Johnson Turns Fungus Into Pure Gold
Terracotta Warriors In Olympic Pavilion Are a Hit With Visitors FULL ARTICLE
MyClick Partners With China Mobile For High-Tech Demo
Futuristic Olympic Pavilion Makes Image-Matching Technology Fun for Hip Chinese FULL ARTICLE
News
The Olympics Kick Off in Beijing
But the Race To Win Chinese Consumers Began Years Ago -- And Is Going Strong FULL ARTICLE
Case StudyLenovo's Race Has Already Started
Chinese PC Maker Bets on Olympic Sponsorship to Build Global Brand FULL ARTICLE
Sponsors Partner for Patriotic Promotion
McDonald's, Coca-Cola and Adidas Lead Joint Cheering Program FULL ARTICLE
Unilever Takes on P&G's Pantene with Lux Relaunch
New Strategy Is Based on China's National Flower, the Peony, As Symbol of Strength FULL ARTICLE
Olympic Sponsorship DataWinners and Losers of the Olympic Dream Are Revealed
Coke and Yili Scored Well, But Many State Firms Did Not FULL ARTICLE
Banned in Beijing, Nike Diverts Attention to Shanghai With Kobe and LeBron
Basketball Superstars Attend Nike Tournament Finals FULL ARTICLE
Visa Turns Plastic Into Gold With Olympics
Games Educate Cash-Happy Chinese About Credit Cards FULL ARTICLE
Chinese Shampoo Takes On Top Western Brands
Leading Local Soap Maker Updates Herbal Brand for Premium Sector; Ads Feature Pop Star Andy Lau FULL ARTICLE
Adidas Designs for Chinese Olympic Team
All Medalists Will Wear Presentation Suit FULL ARTICLE
Beijing Thwarts Efforts to Ambush Olympic Games
Government tears down 30,000 outdoor ads to protect sponsors FULL ARTICLE
Coke Turns Beijing Into "Shuang City"
Yao Ming and LeBron James Introduce Collectible Unity Bottle FULL ARTICLE
WWF Promotes Work Beyond Pandas
Ads by BBH Shanghai Promote Other Causes FULL ARTICLE
Pepsi Helps Young Chinese Find Love
7 Up campaign mixes web and reality TV FULL ARTICLE
TBWA becomes first Chinese agency to win a Gold Lion at Cannes
More breaking news in Greater China FULL ARTICLE
Li Ning Backs Away From CCTV Deal
Sponsorship Agreement Violated Ambush Rules FULL ARTICLE
China Olympics 2008
Beijing Games Reveal Internet's Limitations
China Olympics 2008: Television Still Delivers a Better Experience and Bigger Financial Returns FULL ARTICLE
No More Clean Air and No More CNN
Beijingers Hope Some Improvements to Their City Will Remain FULL ARTICLE
The Underdog Comes Out On Top
Chinese Are More Puzzled Than Pompous About Their Pile Of Gold FULL ARTICLE
An Olympic Village...or a Potemkin Village?
The World May Not Buy the Image Of New China Presented At the Games FULL ARTICLE
Olympic Beach Babes
Cheerleaders Encourage Chinese to Get More Involved In Sports for the First Time FULL ARTICLE
The King Is Out. Long Live the King.
Heartbroken Chinese, Including Many Sponsors, Watch Liu Xiang Exit Olympics FULL ARTICLE
People & Players
Star Hires Jonathan Ellis in Asia
Senior VP, Ad Sales Succeeds Karen Davidson in Hong Kong FULL ARTICLE
Spotlight
VW Updates Chinese Style for New Beetle
DMG Ads Paint Iconic Car As Fashion Statement FULL ARTICLE
Viewpoint
Small Towns Present Big Challenges
Consumers In Fourth-Tier Cities Also Aspire for Careers and Trendy Styles Says O&M's Kunal Sinha FULL ARTICLE
When Will We Get a Laugh on Chinese TV?
Jerry Clode Examines the Lack of Humor in Chinese Advertising FULL ARTICLE
Special Report
What Recession?
Chinese Are More Confident About Their Financial Security Than Westerners, According To Leo Burnett Study FULL ARTICLE
In China, Sports Are No Longer Just For Spectators
As Olympics Get Closer, Enthusiam Grows For Playing, Not Just Watching FULL ARTICLE
To Use Sports Celebrities, or Not?
That's the Question Facing Olympic Sponsors FULL ARTICLE
One Olympics...But Three Beer Sponsors?
Nielsen Compares Their Strategies FULL ARTICLE
Do suppliers benefit from sponsoring the Olympics?
In a crowded field, it's a tough call FULL ARTICLE
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