Does Marketing Contribute to Obesity in African-Americans?
Study Indicates It Does, but Economic, Cultural Factors Also to Blame FULL ARTICLE
Audi Beefs Up Ad Budget
Will Use High-Profile TV to Reach Out to Consumers FULL ARTICLE
Germ-Killing Solution Makes a Splash in Denver
Maker of MyClyns Takes Its Viral Marketing Seriously FULL ARTICLE
GfK Gives Up Quest to Acquire Taylor Nelson Sofres
That Leaves Just One Very Persistent Suitor: WPP FULL ARTICLE
This Week's Print Issue
'Meatnormous' Master Bogusky Pens Diet Book
Creative Behind BK, Domino's Now Counsels Eating Smaller Portions MORE
MediaWorks
ABC Adding Five New Shows to Lineup
Offerings Include Oddball Detectives, Plus Another Shot at 'Cupid' FULL ARTICLE
Lifetime Acquires ParentsClick Network
Cable Company's First Purchase in Digital Space FULL ARTICLE
Campaign Trail
Ploufee: Invesco a Part of Obama's State-by-State Effort
Just Think of It as Swing-State Event Marketing FULL ARTICLE
Digital
Getting Shoppers From Search to Store
How to Capitalize on the Online-Offline Connection FULL ARTICLE
Facebook Proposes 'Engagement Ads,' Educates Marketers
Paramount, Betty Crocker, Adidas Test Units That Let Users Become Fans of Bands, Comment or Give Gifts FULL ARTICLE
DigitalNext
How to Cope With a Scarcity of Interactive Talent
Hire From the Market You Have, Not the Market You Want FULL ARTICLE
CMO Strategy
The Newest Brands? Open for Business
Retailers Have Switched Gears, Marketing Their Stores and Labels and Strengthening Bonds With Shoppers FULL ARTICLE
Get in the Game or Lose
Why Retailers Must Track the Entire Customer Sales Pipeline FULL ARTICLE
TalentWorks
Schools Turn to Facebook Ads to Recruit Students
Social Networking Becomes Another Tool for Attracting Applicants FULL ARTICLE
News
Gray Line Buses Crave the Spotlight
Sightseeing Company Glad to Provide Wheels for 'Rachael Ray,' Other Shows FULL ARTICLE
Tiger Woods Levitates His Brand Even Further
YouTube Clip for EA Sports Responds to 'Jesus Shot' Video FULL ARTICLE
Despite Rising Costs, Burger King Adds to Value Menu
Will Advertise New Items With 'Reverse Pickpocketer' Campaign FULL ARTICLE
Orange Denies Planting Fake Apple Customers Outside Polish Stores
Reports of Poor iPhone Sales Are False, Says Mobile Provider FULL ARTICLE
Lego Invites Fans to Miniman's 30th Birthday Party
Blog, T-Shirts Among Favors for Brand Loyalists FULL ARTICLE
Agency News
David Freeman, '100 Things' Co-Author, Dies at 47
TBWA Exec Was a 'True Individual' FULL ARTICLE
Outback Steakhouse Reviews Creative Account
Kaplan Thaler Expected to Defend Its Piece of $80M Business FULL ARTICLE
Madison+Vine: News
San Francisco Music Fest to Fuel CrowdFire Experiment
Content Gathered by Participants Will Pour Into Online Media Stream FULL ARTICLE
Songs For Soap
Can We Send Music and Fashion Back to Their Respective Corners?
Three Signs That We Need to Stop Before This Gets Uglier FULL ARTICLE
The Big Tent
Five Rules for Black-Owned Agencies
Above All, We Should Create Great Work and Support Future Generations of Minority Talent FULL ARTICLE
Small Agency Diary
Caught in the Undertow
Lessons Learned from Losing a Client FULL ARTICLE
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